Wanna know what's goin' on?
This is the place.

John Battistini keeps a blog about all the happenings in and around Understood. You can always find the latest entries right here.

Read John's Full Blog
UNDERSTAND THIS!

3/8/08 - 05:38 pm
New All Over Print T-Shirt
We just got in a batch of these all over print tees. They are only available in black with the teal printing and they have the Understood "U" in a repeating pattern on the front and the back.

They're 100% ring-spun cotton and come in sizes Small, Medium, Large, X-Large and 2X-Large.

The run is pretty limited so grab one while you can.

2/1/08 - 05:32 pm
Bumrush unboxed
Check out the new pix posted by ToysRevil

1/30/08 - 06:56 pm
Vinyl Pulse shows us some love!
This post actually has the first ever picture of the box art.

1/22/08 - 08:17 pm
Chess tees and Practice "Jerseys"
The All-Over-U print tees are still under production, but we just got a shipment of Chess tees and the brand new Practice "Jerseys".

Quantities are super limited so make sure you order quick.

Chess comes in black and green, sizes S M L XL and 2XL and the Practice "Jersey" comes in "big" and "bigger" in black only.

Check 'em out:


1/10/08 - 04:30 pm
Bumrush marches on
More mentions in the blogsphere for Bumrush. Here and here. This time its Vinyl Addiction posting about us.

1/10/08 - 04:21 pm
New T-Shirts
The wait is over. The new batch of Chess t-shirts are being made in black and green. (Sorry no blue for this run.)

Along with two brand-new designs. We're doing a hot all-over print of the Understood "U" on the back and front of the first tee.



And a brand new practice "jersey" with Understood graphics printed on the front and back.



Plus, look for a custom strap (made by the great folks over at KM straps) with the "like chess with guns" Chess design on it to drop soon.

All this new stuff is going to be super limited runs, so grab it while you can.  I'll update the site as soon as everything is available.

1/2/08 - 10:36 am
Bumrush on Plastic and Plush
More blog mentions. This time on Plastic and Plush.

12/28/07 - 02:12 pm
Bumrush packaging
Not content to just play paintball, I am also the co-creator of Dynomight NYC, a toy company.  Our first vinyl figure, Bumrush, is available for pre-order on Understood's Web Site right now.

We're (me and my partner Justin) working with Erick Scarecrow over at ESC Toy to make the fig and will be distributed by DKE.

Bumrush is about 7 inches tall with 5 points of articulation and retails for $75.

Check it out over on Toys R Evil here and here!

12/10/07 - 01:58 pm
7 Deadly Lemons destroy Santa!
LemonsAs part of the Grinch's army for Strategy Plus' annual Toys for Tots "Santa Vs. Grinch", the 7 Deadly Lemons came out 20 members strong to steamroll the competition in East Hampton, Connecticut this past weekend.  Aided by other Grinchling teams the 5 Points Gang, Horror Show and Team Extreme Measures the anti-Santa contingent came out ahead in this chilly altercation.

Santa-Bot (from Futurama, look it up!) took home the MVP for the Grinch side, with his incredible costume and constant spouting of dialog from the show before he hammered the enemy with paint.

The Lemons had about 12 members in jerseys while another 7 new members joined the fray. We're happy to welcome our new Lemons from down at Paintball Arena, "His Lemonence" and "Lemon Pepper Chicken".  And of course all the other new guys, once they pick their lemony names (hint, hint).

12/3/07 - 06:32 pm
Warpig's Cup Recap
Check out the pix of our booth from Cup this past October:


11/17/07 - 01:34 pm
Understood heads north
All of our Canadian neighbors can now grab some GatWraps locally! Sgt. Splatter's in Toronto now carries the Understood GatWrap. So make sure you head over and buy a few

11/12/07 - 11:47 am
Understood Factory (Young Guns) competing in 3-man down at Paintball Arena
solokillaUnderstood Factory YG is:
Steve "Solo Killa" Vaccarino (pictured)
Buck "I has a crayon" Phillips
Scott "Liquid Ice" Osinoff

There is a young guns 3-man down at Paintball Arena today and our boys took 5th place. I know there was some grumbling about calls and such, but all in all, a nice solid showing for their first tourney.  Congratz, guys.

11/9/07 - 10:27 pm
7 Deadly Lemons Go International
At least one of them anyway. Check out the blog of Bad Motherpucker as he travels the globe.

11/6/07 - 07:18 pm
World Cup
World Cup was a blast. We met a bunch of people and Understood got picked up by quite a few dealers, so look for our stuff in a store near you soon.

A big thanks to everyone that came by the booth, especially the guys who got the Free Nömmenklöbbens.  You guys rock!

We just put all our new products up on our web store so make sure and check them out.

10/25/07 - 07:42 am
World Cup Day 1
Well all the gear made it in one piece. The nice folks at Disney delivered all 300 pounds of stuff to our room once we checked in. Then we loaded what would fit into our rental Saturn Vue and headed over to the Wise World of Sports complex.

After a wrong turn or two we made it to the parking lot and pulled into the vendor area. The Disney attendants were skeptical at first that we could park there since we didn't have a PSP Vender pass, but all the boxes in the car convinced them we were legit and I promised to bring my pass over as soon as I got it.

I left Jane and Sam with the car and headed out to find registration where I was supposed to meet Keely Watson and pick up my vendor kit.  I saw the ticket tent so I stopped and asked where registration was and this nice young girl with a clipboard gave me directions.  It as in the total opposite direction form where I was. So I turned around and headed over.

I couldn't find it. I was was wandering around for about 10 minutes up and down the dealer area with no luck. I happened upon Alex Fraige and Ryan Greenspan from Team Dynasty and asked them if they knew where it was, but Ryan said," No" and Alex thought it was near the front. So I headed back to the entry of the dealer area. As I was walking back I saw the same girl with the clipboard that gave me the original directions and she pointed me  towards the general direction.

Still wandering about 5 minutes later I gave up and called Keely on her cell phone. Turns out I was about 20 feet from the registration tent and headed right towards it. I stayed on the phone with Keeley as I continued walking and sure enough walking towards me on her cell is the same girl I asked for directions at the ticket booth and just spoke with 5 minutes before.

Yeah it was once of those days.

Fast-forward and the booth is set up and people are loving the stuff.

We're right between Encounter and Gangstar, so make sure you stop by.

10/19/07 - 04:32 pm
World Cup Bound
New GearJust shipped over 300 pounds of gear down to Orlando in anticipation for World Cup. Understood will be there starting Wednesday afternoon and we'll have new gear including new hats, new headbands, barrel wraps from gun graffiti and woven wristbands/tank regulator covers. We'll also have the new Understood Jerseys on display that the factory team will be sporting for 2008. Plus lot's of free stickers and junk, so make sure you drop by.

10/12/07 - 09:52 am
Understood sponsors MBP Militia
Understood just sponsored MBP Militia a scenario team out of Jersey and a really great bunch of guys.

MBP MILITIA is a paintball team that came about in the late winter of 2005. Located in southern New Jersey, the team is made up from a combination of paintball players with various backgrounds and experience in the sport. MBP Militia lives by the motto of "Never Retreat," and is known for it's attack-first, ask-questions-later style of play.

Be sure to check out MBP Militia as they wind-up their 2007 schedule at USANA Paintball's Russian Front on October 13 and as the Official Referees of the TTPL on November 3.

Here's their official press release.

10/12/07 - 09:50 am
Peep the new goods!
World Cup is just days away and our new 2008 line is set to debut. 

Here's a sneak preview.








10/10/07 - 10:56 am
Understood in Paintball Games International
Make sure you pick up the latest issue of Paintball Games International. Our marker case is reviewed in the Gear section of the mag on page 50.

10/9/07 - 05:41 pm
Planet Eclipse mentions the Lemons
Check it out:

http://www.planeteclipse.com/site/eNews.asp?newsID=351

Make sure you scroll down to see us.



For more information about any of our events, please contact Jane Fantuzzo or John Battistini at 914-949-1702.